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Department of informatics, Copenhagen Business School Working Paper Series, Department of informatics, Copenhagen Business School

No 2004-14:
Capturing Thoughts, Capturing Minds?

Janni Nielsen

Abstract: Think Aloud is cost effective, promises access to the userís mind and is the applied usability technique. But keep talking is difficult, besides, the multimodal interface is visual not verbal. Eye-tracking seems to get around the verbalisation problem. It captures the visual focus of attention. However, it is expensive, obtrusive and produces huge amount of data. Besides, eye-tracking do not give access to userís mind. Capturing interface/cursor tracking may be cost effective. It is easy to install, data collection is automatic and unobtrusive and replaying the captured recording to the user and probing about her actions and thoughts open for participatory analysis.

Keywords: usability test; cost effective; unobtrusive; TA; eye and cursor tracking; user experience; participatory analysis; (follow links to similar papers)

JEL-Codes: O30; (follow links to similar papers)

7 pages, September 20, 2004

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