Working Paper Series, Department of informatics, Copenhagen Business School
Capturing Thoughts, Capturing Minds?
Abstract: Think Aloud is cost effective, promises access to the
userís mind and is the applied usability technique. But keep talking is
difficult, besides, the multimodal interface is visual not verbal.
Eye-tracking seems to get around the verbalisation problem. It captures the
visual focus of attention. However, it is expensive, obtrusive and produces
huge amount of data. Besides, eye-tracking do not give access to userís
mind. Capturing interface/cursor tracking may be cost effective. It is easy
to install, data collection is automatic and unobtrusive and replaying the
captured recording to the user and probing about her actions and thoughts
open for participatory analysis.
Keywords: usability test; cost effective; unobtrusive; TA; eye and cursor tracking; user experience; participatory analysis; (follow links to similar papers)
JEL-Codes: O30; (follow links to similar papers)
7 pages, September 20, 2004
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