Working Paper Series, Department of informatics, Copenhagen Business School
Torkil Clemmensen and Shivam Goyal
Cross cultural usability testing
Abstract: In this paper, we present the results of a pilot study in
Denmark of cross cultural effects on Think Aloud usability testing. We
provide an overview of previous research on cross cultural usability
evaluation with a special focus on the relationship between the evaluator
and the test user. This relation was studied in an experiment with
usability testing of a localized clipart application in which eight
participants from Denmark and India formed pairs of evaluator-test user.
The test users were asked to think aloud and the evaluatorsí role were to
facilitate the test users thinking aloud and hereby identify usability
problems with the clipart application. Data on the evaluatorsí and test
usersí behaviour were recorded and analyzed by coding and summarizing
statistics on these behavioural events. The results show that Think Aloud
Usability Test of a localized application is most effectively performed, in
terms of number of think aloud events and number of usability problems
found, when both the evaluators and the test users are local. These results
are however limited to the Danish context and need to be investigated in
other cultural settings.
Keywords: Cross Cultural Usability Testing; International Usability Testing; (follow links to similar papers)
JEL-Codes: O30; (follow links to similar papers)
19 pages, September 19, 2006
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