Scandinavian Working Papers in Economics
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Department of informatics, Copenhagen Business School Working Paper Series, Department of informatics, Copenhagen Business School

No 2007-3:
Culturel difference in structure of categories in Denmark and China

Ather Nawaz, Thomas Plocher, Torkil Clemmensen, Weina Qu and Xianghong Sun

Abstract: There is a difference in how Danish and Chinese people group object, method and concepts into categories. Difference in these points affect the information structure in applications, which involve menus, links and directories. This study involves groups from Chinese and Danish cultures and investigates how these two cultures group cards into different categories and how their cultural backgrounds affect the structure of their categories. Card Sort, Information Structure, Cultural Difference and Usability.

Keywords: na; (follow links to similar papers)

JEL-Codes: G30; (follow links to similar papers)

24 pages, January 1, 2007

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