Göteborg Papers in Economic History
Gustav Sjöblom (red.)
Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010.
(), Ann-Sofie Axelsson (red.)
() and Oskar Broberg (red.)
Abstract: This publication is a commented transcript of a witness
seminar in February 2010 within the research project ”The Swedish digital
wonder in the advertising industry”. The purpose of the seminar, which was
open to the public, was to document the shifting boundaries between the
advertising, media, and information technology industries in the wake of
the breakthrough of the Internet from the mid-1990s. We invited six
persons, who at that time were centrally placed in these industries, to
share their reminiscences and comment on testimonies of the other
participants. The seminar was moderated by two researchers in the project.
The transcript has been edited prudently in order to improve the
readability while preserving the colloquial character. We have moreover
provided the transcript with explanatory footnotes and a short
introduction. The purpose of publishing the transcript in this series is
twofold: to create an oral history source and make it accessible, but also
to introduce the witness seminar as an historical documentation method in
economic history and business history.
Keywords: advertising; economic history; information technology; internet; media; methodology; oral history; witness seminars; (follow links to similar papers)
JEL-Codes: L22; L26; L82; L86; M13; M37; N01; N74; O33; (follow links to similar papers)
77 pages, September 23, 2011
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