Working Papers, Hanken School of Economics
Towards Service Logic: The Unique Contribution of Value Co-Creation
Abstract: The underpinning logic of value co-creation in service
logic is analysed. It is observed that three of the ten foundational
premises of the so-called service-dominant logic are problematic and do not
support an understanding of value-co-creation and creation that is
meaningful for theoretical development and decision making in business and
marketing practice. Without a thorough understanding of the interaction
concept, the locus and nature of value co-creation cannot be identified.
Based on the analysis in the present article it is observed that a unique
contribution of a service perspective on business (service logic) is not
that customers always are co-creators of value, but that under certain
circumstances the service provider gets opportunities to co-create value
together with its customers. Finally, the three problematic premises are
Keywords: value co-creation; value creation; value facilitation; service logic; service dominant logic; (follow links to similar papers)
28 pages, December 1, 2009
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