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No 1:
Entry into Local Retail Food Markets in Sweden: A Real-Options Approach

Sven-Olov Daunfeldt (), Matilda Orth () and Niklas Rudholm ()

Abstract: A real-options approach was used, incorporating uncertainty and irreversibility of investments, to study the number of stores entering the Swedish retail food market during the period 1994-2002. It was found that uncertainty affected the entry-decision. Entry was less frequent in highly concentrated local retail food-markets characterized by a high degree of uncertainty, whereas higher profit opportunities seem to have increased the probability of entry.

Keywords: Real options; uncertainty; retail food; entry; negative binomial regression; (follow links to similar papers)

JEL-Codes: L13; L81; (follow links to similar papers)

27 pages, February 22, 2007

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This paper is published as:
Daunfeldt, Sven-Olov, Matilda Orth and Niklas Rudholm, (2010), 'Entry into Local Retail Food Markets in Sweden: A Real-Options Approach', Journal of Industry, Competition and Trade, Vol. 10, No. 3, pages 15



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