HUI Working Papers, HUI Research
No 58:
City Retailers’ Perceptions of Competition: A Choice Experiment
Åsa Lang
Abstract: The increase and expansion of out-of-town shopping centres
is often criticized for out-competing retail business within city centres.
City retailers’ own perceptions of competition within and between retail
districts are here analyzed via choice experiments in the city of Gävle,
Sweden. Choice experiments allow qualitative data to be transformed into
quantitative data that can then be analyzed using statistical techniques.
The results indicate that city retailers in general perceived a competitive
threat within rather than between retail districts. Thus, city retailers do
not seem to share policymakers’ concerns that out-of-town shopping centres
out-compete retail business within city centres. This implies that city
retailers either are naive, or that policy makers tend to overestimate the
competitive threat, from out-of-town shopping centres.
Keywords: retail district; location; retail store; distance; experiential shopping; (follow links to similar papers)
JEL-Codes: C90; L13; L81; (follow links to similar papers)
35 pages, February 16, 2012
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