HUI Working Papers, HUI Research
A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu
() and Jonas Nordström
Abstract: Menu labeling of prepared meals away from home is a policy
designed to help consumers make healthier food choices. In this paper, we
use a field experiment to analyze if a restaurant benefits from introducing
a healthy labeled meal on its menu by experiencing an overall increase in
sales. We cannot reject the hypothesis that sales are the same before and
after the introduction of a healthy labeled meal on the menu, i.e., our
data does not support the idea that restaurants increase their sales from
supplying a healthy labeled meal.
Keywords: healthy labeled meals; sales; field experiment; (follow links to similar papers)
JEL-Codes: D22; D83; (follow links to similar papers)
10 pages, October 28, 2012
Before downloading any of the electronic versions below
you should read our statement on
for viewing Postscript files and the
Acrobat Reader for viewing and printing pdf files.
Full text versions of the paper:
MediaBinaryLoader.axd?Med ... rchive_ForceDownload=true
Questions (including download problems) about the papers in this series should be directed to Helena Nilsson ()
Report other problems with accessing this service to Sune Karlsson ()
or Helena Lundin ().
Design by Joachim Ekebom