Working Paper Series, Department of Industrial Economics & Strategy, Copenhagen Business School
Volker Mahnke and John Harald Aadne
Speed and Potential Breakdown in the Process of Strategic Renewal
Abstract: This paper suggest that successful strategic renewal
involves three subprocesses, namely (1) facilitating strategic imagination,
(2) developing of common ground among top management and middle management,
and (3) coordinating strategic action. The management of and the linkage
between the three sub-processes of strategic renewal has to consider
potential breakdowns (language barriers, unclear contribution to common
grounds, competing common grounds). Further, it is suggested that the
careful management of speed is at the heart of achieving successful
strategic renewal and avoiding breakdown. We identify key variables
influencing the speed of the strategic renewal process (subjective time,
participation) and explain what trade offs managers face when they try to
slow down or speed up the process of strategic renewal.
Keywords: competence; learning: renewal; incentives; (follow links to similar papers)
JEL-Codes: O31; D83; L21; (follow links to similar papers)
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