Working Paper Series
The Looks of a Winner: Beauty, Gender and Electoral Success
(), Henrik Jordahl
() and Panu Poutvaara
Abstract: We study the role of beauty in politics. For the first
time, focus is put on differences in how women and men evaluate female and
male candidates and how different candidate traits relate to success in
real and hypothetical elections. We have collected 16,218 assessments by
2,772 respondents of photos of 1,929 Finnish political candidates.
Evaluations of beauty explain success in real elections better than
evaluations of competence, intelligence, likability, or trustworthiness.
The beauty premium is larger for female candidates, in contrast to findings
in previous labor-market studies.
Keywords: Beauty; Gender; Elections; Political candidates; Beauty premium; (follow links to similar papers)
JEL-Codes: D72; J45; J70; (follow links to similar papers)
23 pages, October 12, 2006
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Full text versions of the paper:
- This paper is published as:
Berggren, Niclas, Henrik Jordahl and Panu Poutvaara, (2010), 'The Looks of a Winner: Beauty and Electoral Success', Journal of Public Economics, Vol. 94, No. 1-2, pages 8-15
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