S-WoPEc
 
Scandinavian Working Papers in Economics
HomeAboutSeriesSubject/JEL codesAdvanced Search
Research Institute of Industrial Economics (IFN) Working Paper Series

No 1159:
Seasonal Social Preferences

Mathias Ekström ()

Abstract: Christmas is when people are expected to act selflessly for the well-being of others, but are people actually more altruistic at this time of the year? Responding to this question poses a challenge because of the confounding factors of charitable tax breaks, reciprocity motives, direct social pressure and persuasive campaigns for giving that are more prevalent in December. In this paper, I use a unique solicitation situation where these factors are eliminated. Using nine years of data and more than 50 million individual giving decisions, I provide three main results. First, the month of December is associated with an 18 percent increase in the proportion of donors, thereby providing strong support to the notion of seasonal social preferences. Second, exploiting a reform that changed the price of giving, I find that this December effect is equivalent to a 42 percent discount on charitable giving. Finally, half of the December increase in generosity persists into January before returning to the baseline in February.

Keywords: Altruism; Charitable giving; Christmas; Social preferences; (follow links to similar papers)

JEL-Codes: C33; D03; D64; H41; Z10; (follow links to similar papers)

28 pages, March 22, 2017

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

wp1159.pdf    PDF-file
Download Statistics

Questions (including download problems) about the papers in this series should be directed to Elisabeth Gustafsson ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design by Joachim Ekebom

Handle: RePEc:hhs:iuiwop:1159 This page was generated on 2017-03-22 14:34:10