S-WoPEc
 
Scandinavian Working Papers in Economics
HomeAboutSeriesSubject/JEL codesAdvanced Search
Department of Economics, Lund University Working Papers, Department of Economics, Lund University

No 2011:35:
Does Easily Accessible Nutritional Labelling Increase Consumption of Healthy Meals away from Home? A Field Experiment Measuring the Impact of a Point-of-Purchase Healthy Symbol on Lunch Sales.

Linda Thunström () and Jonas Nordström ()

Abstract: This paper analyses the effect on meal consumption away from home of a point-of-purchase healthy symbol. We base the analysis on a field experiment in a lunch restaurant. Our results suggest that meal consumption does not increase if the meal is labeled with a healthy symbol. Also, the mean nutritional content of meals consumed seems unaffected by the introduction of a healthy labeled meal on the menu. Even if easily accessible and understood, menu labeling therefore seems inefficient in promoting healthier meal choices. Factors influencing meal consumption are meal ingredients and the order of the meal on the menu.

Keywords: Consumer economics; food labelling; experiment; health; (follow links to similar papers)

JEL-Codes: D12; I10; (follow links to similar papers)

22 pages, November 7, 2011

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

WP11_35.pdf    PDF-file
Download Statistics

Questions (including download problems) about the papers in this series should be directed to David Edgerton ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design by Joachim Ekebom

Handle: RePEc:hhs:lunewp:2011_035 This page was generated on 2014-12-14 19:24:58