Working Papers, Department of Economics, Lund University
Do Consumers Pay More Using Debit Cards than Cash? An Experiment
(), Jonas Hedman
() and Xiao Xiao
Abstract: We conduct an incentivized experiment to test whether the
willingness to pay is higher for debit cards compared to cash for three
consumer products. Our findings support this conjecture also after
controlling for cash availability, spending type, price familiarity and
consumption habits of the products. The evidence thus suggests that
different representations of money matters for consumer behavior.
Keywords: payment methods; debit cards; cash; willingness-to-pay; (follow links to similar papers)
JEL-Codes: D03; D10; E42; (follow links to similar papers)
10 pages, May 21, 2014
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