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Department of Economics, Lund University Working Papers, Department of Economics, Lund University

No 2014:21:
Do Consumers Pay More Using Debit Cards than Cash? An Experiment

Emma Runnemark (), Jonas Hedman () and Xiao Xiao ()

Abstract: We conduct an incentivized experiment to test whether the willingness to pay is higher for debit cards compared to cash for three consumer products. Our findings support this conjecture also after controlling for cash availability, spending type, price familiarity and consumption habits of the products. The evidence thus suggests that different representations of money matters for consumer behavior.

Keywords: payment methods; debit cards; cash; willingness-to-pay; (follow links to similar papers)

JEL-Codes: D03; D10; E42; (follow links to similar papers)

10 pages, May 21, 2014

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