Working Papers, Department of Economics, Lund University
Hakan J. Holm
Curating Social Image: Experimental Evidence on the Value of Actions and Selfies
() and Margaret Samahita
Abstract: We manipulate the information subjects can share on the
web concerning socially sensitive actions (public good contribution) and
visibility (selfie) to determine the effect on social image, as captured by
the price subjects demand for publication. The overall conclusion from the
experiment is that theory about social reputation can predict subjects'
social-signaling behavior. People take costly decisions to "filter"
information about themselves (in retrospect) before it is published. We
also report results of a more exploratory nature and find that taking a
selfie has a strong negative impact on cooperation among frequent selfie
takers, but not on other subjects.
Keywords: social image; selfie; cooperation; signaling; (follow links to similar papers)
JEL-Codes: C90; C91; D80; D82; (follow links to similar papers)
64 pages, May 5, 2016, Revised November 14, 2016
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