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Department of Economics, Norwegian School of Economics (NHH) Discussion Paper Series in Economics, Department of Economics, Norwegian School of Economics (NHH)

No 16/2014:
Inter-Firm Price Coordination in a Two-Sided Market.

Hans Jarle Kind (), Tore Nilssen () and Lars Sørgard ()

Abstract: In many two-sided markets we observe that there is a common distributor on one side of the market. One example is the TV industry, where TV channels choose advertising prices to maximize own profi…t and typically delegate determination of viewer prices to independent distributors. We show that in such a market structure the stronger the competition between the TV channels, the greater will joint profits in the TV industry be. We also show that joint pro…ts might be higher if the wholesale contract between each TV channel and the distributor consists of a simple fixed fee rather than a two-part tariff.

Keywords: Vertical relations; advertising; media economics.; (follow links to similar papers)

JEL-Codes: L11; L82; M31; M37; (follow links to similar papers)

19 pages, May 22, 2014

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