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Department of Business and Management Science, Norwegian School of Economics (NHH) Discussion Papers, Department of Business and Management Science, Norwegian School of Economics (NHH)

No 2009/12:
Newspaper Differentiation and Investments in Journalism: The Role of Tax Policy

Hans Jarle Kind (), Guttorm Schjelderup () and Frank Stähler ()

Abstract: Newspapers are considered to be important providers of information, culture and language, and are taxed at a reduced VAT rate in most countries. This paper shows that such a policy may affect newspaper di¤erentiation and lead to greater media bias. We further show that a reduced-rate VAT scheme may lead to higher newspaper prices and less investment in journalism. These results are obtained by explicitly taking into account the fact that newspapers operate in two sided markets, where they raise revenue both from readers and advertisers.

Keywords: Two-sided markets; ad-valorem taxes; (follow links to similar papers)

JEL-Codes: D40; D43; H21; H22; L13; (follow links to similar papers)

20 pages, November 11, 2009

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