Scandinavian Working Papers in Economics
HomeAboutSeriesSubject/JEL codesAdvanced Search
School of Economics and Business, Norwegian University of Life Sciences Working Paper Series, School of Economics and Business, Norwegian University of Life Sciences

No 07-2017:
The external presentation of organizational identity orientation: A study of employment advertisement s 1975-2015

Arild Wśraas ()

Abstract: This longitudinal study analyzes organizational identity labels and their implicated organizational identity orientations. The data consist of 1348 self-presentation texts retrieved from employment advertisements published in a major Norwegian newspaper over a 40 year period and containing more than 3,000 identity labels. The study shows that the expression of organizational identity orientation is an organization-level phenomenon, that the contents of labels and orientations change over time, and that identity labels should be understood as malleable and dynamic. More specifically, identity orientations change (1) in terms of their composition, suggesting that the same identity orientation is communicated through different labels over time, and (2) in terms of their relative prevalence, suggesting that organizations may shift the emphasis from one orientation to another over time. Implications for the expression of organizational identity orientation, the contents of external identity communication, and the nature of organizational identity labels are discussed.

Keywords: Employment advertisements; organizational identity; organizational identity change; organizational identity labels; (follow links to similar papers)

JEL-Codes: M14; M30; M31; (follow links to similar papers)

39 pages, December 5, 2017

Before downloading any of the electronic versions below you should read our statement on copyright.
Download GhostScript for viewing Postscript files and the Acrobat Reader for viewing and printing pdf files.

Full text versions of the paper:

29508    PDF-file
Download Statistics

Questions (including download problems) about the papers in this series should be directed to Frode Alfnes ()
Report other problems with accessing this service to Sune Karlsson () or Helena Lundin ().

Programing by
Design by Joachim Ekebom

Handle: RePEc:hhs:nlsseb:2017_007 This page was generated on 2017-12-05 13:03:20