Working Papers, School of Business, Örebro University
No 2006:5:
On the evaluation of the cost efficiency of nonresponse rate reduction efforts - some general considerations
Sara Tångdahl
Abstract: Virtually every survey today suffers from nonresponse to
some extent. To counter this, survey administrators and researchers have a
host of methods at their disposal, many of which are both expensive and
time consuming. Reduction efforts, aiming at reducing the nonresponse rate,
are an important part of the data collection process, but commonly also a
substantial part of the available survey budget.
We propose that the
effciency of the reduction efforts be evaluated in relation to the costs.
In this paper we point in the direction of an evaluation procedure, using a
measure of cost effciency, that can be used in an "ideal" situation, where
all relevant quantities are known. It can not be applied directly in
practice, but will serve as a point of reference when practically feasible
approaches are developed.
Keywords: resource allocation; cost efficiency; evaluation; nonresponse error; data collection; (follow links to similar papers)
JEL-Codes: C13; C14; (follow links to similar papers)
31 pages, September 27, 2006
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