Scandinavian Working Papers in Economics

Working Papers in Economics,
University of Bergen, Department of Economics

No 14/02: Entry in Telecommunication: Customer Loyalty, Price Sensitivity and Access Prices

Kjell Erik Lommerud () and Lars Sørgard ()
Additional contact information
Kjell Erik Lommerud: University of Bergen, Department of Economics, Postal: Hermann Fossgt. 6, N-5007 Bergen, Norway
Lars Sørgard: Dept. of Economics, Norwegian School of Economics and Business Administration, Postal: Helleveien 30, N-5045 Bergen, Norway

Abstract: The purpose of this article is to investigate the prospects for entry into an existing network in the telecommunication industry, and how public policy may promote a more competitive outcome. We apply a model that captures the fact that the incumbent has an installed base of loyal consumers, some consumers are price sensitive, and the entrant is charged an access fee for entering the network. We distinguish between classical (de novo) entry and reciprocal entry (incumbent entering the neighbouring market), and analyse how such public policy measures as (i) publication of prices by the authorities and (ii) lower access fees affect the competitive outcome. In the reciprocal entry model we find that lower access fees tend to discourage entry into a neighbouring market, while the publishing of prices has an ambiguous effect on entry.

Keywords: collusion; entry; access fee; telecommunication

JEL-codes: L13; L51; L96

26 pages, July 14, 2002

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