Scandinavian Working Papers in Economics

Working Papers,
Copenhagen Business School, Department of Informatics

No 2007-3: Culturel difference in structure of categories in Denmark and China

Ather Nawaz , Thomas Plocher , Torkil Clemmensen , Weina Qu and Xianghong Sun
Additional contact information
Ather Nawaz: Department of Informatics, Copenhagen Business School, Postal: Department of Informatics, Copenhagen Business School, Howitzvej 60 , DK-2000 Frederiksberg, Denmark
Thomas Plocher: Department of Informatics, Copenhagen Business School, Postal: Department of Informatics, Copenhagen Business School, Howitzvej 60 , DK-2000 Frederiksberg, Denmark
Torkil Clemmensen: Department of Informatics, Copenhagen Business School, Postal: Department of Informatics, Copenhagen Business School, Howitzvej 60 , DK-2000 Frederiksberg, Denmark
Weina Qu: Department of Informatics, Copenhagen Business School, Postal: Department of Informatics, Copenhagen Business School, Howitzvej 60 , DK-2000 Frederiksberg, Denmark
Xianghong Sun: Department of Informatics, Copenhagen Business School, Postal: Department of Informatics, Copenhagen Business School, Howitzvej 60 , DK-2000 Frederiksberg, Denmark

Abstract: There is a difference in how Danish and Chinese people group object, method and concepts into categories. Difference in these points affect the information structure in applications, which involve menus, links and directories. This study involves groups from Chinese and Danish cultures and investigates how these two cultures group cards into different categories and how their cultural backgrounds affect the structure of their categories. Card Sort, Information Structure, Cultural Difference and Usability.

Keywords: na

JEL-codes: G30

24 pages, January 1, 2007

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