Discussion Papers,
Statistics Norway, Research Department

Abstract: Environmental policy analyses often draw on stated preferences, with most humans having strong preferences with respect to how we view ourselves and how we would like others to perceive us. This may create systematic differences between reported and real behavior, making policy analysis based on stated preferences difficult. In this paper, we model how social and moral norms and the image we would like to project affect reported and actual behavior. We illustrate the model using data from a stated preference survey reporting environment-related household behavior in ten OECD countries. We find clear evidence of how norms and identity statements affect reported behavior. We also find evidence of the misrepresentation of preferences, both among respondents complying with and protesting the norm. Over- and understatements appear to be evenly distributed, and is thus not expected to significantly bias the mean results.

Keywords: Household behavior; Environment; Norms; Stated preferences.

JEL-codes: B41; D1; Q28; Q38; Q48 March 2010

Full text files

dp609.pdf  

Download statistics

• Statistics Norway, Research Department
• Home page for this series

Questions (including download problems) about the papers in this series should be directed to L Maasø ()
Report other problems with accessing this service to Sune Karlsson ().

RePEc:ssb:dispap:609This page generated on 2024-10-30 04:36:26.