Scandinavian Working Papers in Economics

Working Papers in Economics,
University of Gothenburg, Department of Economics

No 273: Competition in TV-Distribution - A framework and applications to Sweden

Mats Bergman () and Johan Stennek ()
Additional contact information
Mats Bergman: Uppsala University
Johan Stennek: Department of Economics, School of Business, Economics and Law, Göteborg University, Postal: Box 640, SE 40530 GÖTEBORG

Abstract: The purpose of this report is to investigate how well competition in the TV-industry works, primarily focusing on distribution. For this purpose we suggest a framework of analysis and, at the same time, we apply this framework to the Swedish market. Even if our focus will be distribution services, we will need to paint a broader picture, including contents providers, channels, pay-TV operators, advertisers, viewers and other market participants. While our assessment is primarily based on economic analysis of the market, we also aim to integrate the economic analysis with the traditional methodology of competition law. We will therefore go into some details of how the relevant markets should be defined. The report concludes with an in-depth investigation of three current issues in the Swedish market.

Keywords: television; distribution; cable; satellite; IPTV; terrestrial; telecommunications; competition; oligopoly; competition policy; regulation

JEL-codes: L00; L40

100 pages, December 11, 2007

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