No 548: The Quest for Well-being in Growth Industries: Contexts, Research Design and Methodological Development
Jeff Hearn, Teemu Tallberg, Linda McKie, Pernilla Gripenberg, Marjut Jyrkinen and Charlotta Niemistö
No 547: Silent Communication - A Challenge to Established Marketing Communication Practice
Tore Strandvik and Åke Finne
No 546: Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?
Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström and Per Andersson
No 545: Activityscape Mapping: Consumer Activity Systems as Service Context
No 544: Towards Service Logic: The Unique Contribution of Value Co-Creation
No 543: The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type
Grönroos Christian and Hanna Leppänen
No 542: Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
Christian Grönroos and Annika Ravald
No 541: The Power of Bootstrap Tests of Cointegration Rank with Financial Time Series
Niklas Ahlgren and Jan Antell
No 540: Monetary Policy, Stock Price Misalignments and Macroeconomic Instability
No 539: Tests for Cointegration Rank and the Initial Condition
Niklas Ahlgren and Mikael Juselius
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