Scandinavian Working Papers in Economics

HUI Working Papers,
HUI Research

No 18: Does the Quality of Store Brands Affect the Number of National Brand Suppliers?

Sven-Olov Daunfeldt (), Matilda Orth () and Niklas Rudholm ()
Additional contact information
Sven-Olov Daunfeldt: The Swedish Retail Institute (HUI), Postal: Regeringsgatan 60, 103 29 Stockholm, Sweden and the Department of Economics University of Gävle, SE-801 76 Gävle
Matilda Orth: Department of Economics, Postal: School of Economics and Commercial Law, University of Gothenburg, SE-405 30 Göteborg, Sweden
Niklas Rudholm: The Swedish Retail Institute (HUI), Postal: Regeringsgatan 60, 103 29 Stockholm, Sweden and the Department of Economics University of Gävle, SE-801 76 Gävle

Abstract: This paper examines how the increased market shares of the store brands affect the entry and survival of national brand suppliers. The analysis is performed on monthly scanner data for a number of household- and personal-care products covering June 2001 through May 2004. An increased market share of medium-priced store brands was found to decrease the number of suppliers of national brands. However, no statistically significant impact was found of low-priced store brand market shares on the numer of national brand suppliers. It thus seems that it is mainly medium-priced store brands that compete with national brands.

Keywords: Scanner data; household products; count data; private labels

JEL-codes: L13; L81

21 pages, June 9, 2008

Full text files

GetDocument.asp?arch...ory=72&document=1026 PDF-file 

Download statistics

Questions (including download problems) about the papers in this series should be directed to Helena Nilsson ()
Report other problems with accessing this service to Sune Karlsson ().

This page generated on 2018-02-05 20:50:22.