Scandinavian Working Papers in Economics

Discussion Papers,
Norwegian School of Economics, Department of Business and Management Science

No 2013/11: The Multifactor Model of the Agent’s Power in Social Networks

Ivan Belik () and Henry Hexmoor ()
Additional contact information
Ivan Belik: Dept. of Business and Management Science, Norwegian School of Economics, Postal: NHH , Department of Business and Management Science, Helleveien 30, N-5045 Bergen, Norway
Henry Hexmoor: Dept. of Computer Science, Southern Illinois University at Carbondale, Postal: Southern Illinois University at Carbondale, Department of Computer Science, Faner Hall, Room 2130 , Carbondale, IL 62901, USA

Abstract: The analysis of social reasoning is at the core of understanding how to manage social networks. Since interpersonal relations are composed of multiple factors with different nature (i.e., structural and social factors), we explore their influence on the strategizing processes in social networks. We formalize interpersonal relations using the methods of structural and social analysis. As a part of the research, we develop the soft-ware application for the numerical visualization of the social network functioning based on the proposed mechanism.

Keywords: Agent’s power; social networks; structural centrality; trust

JEL-codes: Z13

11 pages, October 25, 2013

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