Discussion Papers on Economics,
University of Southern Denmark, Department of Economics

Abstract: The importance of cultural events for attracting tourism has been often posited in research, however rarely tested in relation to non-cultural activities. This paper investigates the association between participation in entertainment activities and tourism flows in Italian provinces, and find that admission to theatre-type activities increases as the number of domestic tourists goes up, whereas admission to museums or concerts rises with an increase in foreign tourists. Admissions to exhibitions and shows expose a positive association with both domestic and international tourists, while non-cultural activities remain statistically insignificant. The results provide empirical support for the existence of a strong relationship between tourism flows and cultural participation. The findings also imply that the demand for entertainment varies depending on the origin of the tourist.

Keywords: Cultural tourists; cultural participation; tourism flows; Italian provinces

JEL-codes: L83; Z11

35 pages, October 29, 2012

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