DaCHE discussion papers,
University of Southern Denmark, Dache - Danish Centre for Health Economics

Abstract: This study seeks to investigate whether elicited preferences are affected by the presentation of mortality risks in a stated preference survey. A three-way split sample discrete choice experiment was conducted in which respondents were asked to express their willingness-to-pay for public risk reducing initiatives under different but outcome equivalent representation formats. Our results demonstrate that respondents exhibit much stronger preferences for public life saving interventions when these are framed in terms of avoided fatalities compared to corresponding mortality risk reductions. Furthermore, we find that less numerate respondents are more susceptible to the inclusion of the number of fatalities in the representation format. The same pattern is observed for respondents who express a higher degree of concern for a traffic accident. In conclusion our findings may justify presenting both type of risk information in valuation of mortality risk reductions in public settings.

Keywords: Discrete choice experiment; framing; mortality risk; procedure invariance; public policy; stated preferences; willingness-to-pay

JEL-codes: D60; J17

26 pages, April 1, 2016

Full text files

wp_2016_4.pdf?la=en  

Download statistics

• University of Southern Denmark, Dache - Danish Centre for Health Economics
• Home page for this series

Questions (including download problems) about the papers in this series should be directed to Christian Volmar Skovsgaard ()
Report other problems with accessing this service to Sune Karlsson ().

RePEc:hhs:sduhec:2016_004This page generated on 2024-09-13 22:17:03.