Scandinavian Working Papers in Economics

Working Papers in Economics and Statistics,
Linnaeus University, School of Business and Economics, Department of Economics and Statistics

No 5/2026: Misogyny and xenophobia online: a matter of anonymity

Emma von Essen () and Joakim Jansson ()
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Emma von Essen: Department of Sociology, Uppsala University
Joakim Jansson: Department of Economics and Statistics, Postal: Department of Economics and Statistics, School of Business and Economics, Linnaeus University, 351 95 Växjö, Sweden

Abstract: Social media rapidly disseminates political opinions and information, serving as a cornerstone of democratic participation. In these online spaces, anonymity can protect free expression, but it may also facilitate hate speech by lowering the social and reputational costs of norm violations. Our study examines how reducing anonymity may shape different forms of prejudiced expression in unequal ways. To explore how anonymity shapes xenophobia and misogyny in online political discussions, we combine quantitative text analysis using fine-tuned BERT models with a difference-in-differences design. We show that reduced anonymity decreases xenophobia but has no comparable effect on misogyny. Moreover, the responsiveness to xenophobic hate speech after a reduction in anonymity seems to stem from individuals with a history of extensive xenophobic writing. Through our exploration, we argue that anonymity’s influence depends on the social and reputational costs associated with the various forms of prejudice. The study also demonstrates the value of combining computational text analysis with quasi-experimental methods to study heterogeneous forms of online hate.

Keywords: online; xenophobia; misogyny; anonymity; machine learning

JEL-codes: C55; D00; D80; D90

Language: English

80 pages, September 21, 2026

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