Pol Campos-Mercade (), Claes Ek (), Magnus Söderberg () and Florian Schneider ()
Additional contact information
Pol Campos-Mercade: Department of Economics, Lund University, Postal: School of Economics and Management, Box 7080, S-220 07 Lund, Sweden
Claes Ek: University of Gothenburg, Department of Economics
Magnus Söderberg: Griffith University, Department of Accounting, Finance and Economics
Florian Schneider: University of Copenhagen, Department of Economics
Abstract: Standard economic theory assumes that consumers ignore the externalities they create, such as emissions from burning fossil fuels and generating waste. In an incentivized study (N = 3, 718), we find that most people forgo substantial gains to avoid imposing negative externalities on others. Using administrative data on household waste, we show a clear link between such prosociality and waste behavior: prosociality predicts lower residual waste generation and higher waste sorting. Prosociality also predicts survey-reported pro-environmental behaviors such as lowering indoor temperature, limiting air travel, and consuming eco-friendly products. These findings highlight the importance of considering social preferences in environmental policy.
Keywords: social preferences; prosociality; environmental behaviors; externalities
Language: English
71 pages, May 20, 2025
Full text files
WP25_6Full text
Questions (including download problems) about the papers in this series should be directed to Iker Arregui Alegria ()
Report other problems with accessing this service to Sune Karlsson ().
RePEc:hhs:lunewp:2025_006This page generated on 2025-05-20 09:21:10.