Simon P. Anderson
(), Øystein Foros
(), Hans Jarle Kind
() and Martin Peitz
Simon P. Anderson: University of Virginia, Postal: Norway
Øystein Foros: Department of Finance and Management Science, Postal: NHH , Department of Finance and Management Science Helleveien 30, N-5045 Bergen, Norway
Hans Jarle Kind: Dept. of Economics, Norwegian School of Economics and Business Administration, Postal: NHH , Department of Economics, Helleveien 30, N-5045 Bergen, Norway
Martin Peitz: University of Mannheim
Abstract: Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans for ads may reverse standard results, as does allowing viewers to multi-home.
10 pages, December 15, 2011
Full text files
Questions (including download problems) about the papers in this series should be directed to Dagny Hanne Kristiansen ()
Report other problems with accessing this service to Sune Karlsson ().
This page generated on 2018-02-05 21:28:10.