Scandinavian Working Papers in Economics

Ratio Working Papers,
The Ratio Institute

No 243: Strategic Activity as Bundled Affordances

Robert Demir ()
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Robert Demir: Ratio, Postal: The Ratio Institute, P.O. Box 5095, SE-102 42 Stockholm, Sweden

Abstract: This study addresses the question of how strategy actors instill strategic behavior in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.

Keywords: Strategic events; strategic activity; bundled affordances; motivation; instructive

JEL-codes: M12; M14

38 pages, December 29, 2014

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